Delivering reliable, high-quality home appliances combining performance, durability, and modern design — since 2009.
Founded in 2009, Softline Industries began with iron air coolers and a simple belief — every Indian household deserves reliable, high-quality home appliances at an affordable price. Built on years of prior industry experience, we understood what customers truly needed.
From air coolers to washing machines and LED televisions, we have grown our product range with the same commitment throughout: quality manufacturing, proper packaging, reliable components, and customer-focused design.
The principles that guide everything we do.
From raw material sourcing to final packaging, every product undergoes careful inspection and performance testing.
We continuously evolve with technology to bring modern, high-performance products to Indian households.
Eco-friendly manufacturing processes and responsible sourcing to minimise our environmental footprint.
Proper packaging, secure handling, and consistent after-sales support are as important as the product itself.
The people behind Softline Industries.
“Quality is not an act, it is a habit — and at Softline, it is our identity.”
“Every product we build carries the trust of millions of Indian families. That responsibility drives us.”
“We don't just manufacture appliances — we engineer reliability into every home.”
“Growth means nothing without the people who believe in you. Our customers are our greatest strength.”
