What People Say

Softline's iron cooler has been running flawlessly for two summers now. The build quality is excellent and the cooling is very effective even in peak heat. Highly recommended.

The LED TV picture quality is outstanding — colours are vivid and the display is very clear. Great value for money and the build feels premium.

As a dealer for Softline products, I can confidently say their coolers and washing machines have the lowest return rate in my store. Customers are always satisfied.

The washing machine is built to last. Over a year in and it still performs like new. Very happy with the fabric care and the energy efficiency.

Partnering with Softline transformed our distribution business. Strong product quality, good margins, and a lineup that sells itself. A genuinely trustworthy manufacturer.

Bought the Softline plastic cooler this summer and it has been outstanding. Very quiet operation, powerful airflow, and cools the room quickly. Worth every rupee.

The ceiling fans move fast and silently. Customers love the design and the smooth operation. We have been selling Softline fans for months and not a single complaint.

The Softline geyser heats water very quickly and the build quality is solid. It has been working perfectly since installation. Very satisfied with the purchase.

Running a multi-brand appliance store, Softline consistently gives us the best sell-through rate. Quality products at fair prices — that is what keeps customers coming back.

The juicer mixer grinder is powerful and easy to use. Handles spices and juicing without any issues. Very happy with the performance and easy to clean too.

Our distribution covers several districts and Softline is our fastest-moving brand. The company invests in product quality and dealer support — a true partnership.

Replaced our old washing machine with a Softline model and the difference is remarkable. Quieter, uses less water, and the clothes come out very clean. Brilliant product.