From a single product built on trust to a full home appliance brand — the Softline Industries story since 2009.
Softline Industries began its journey with a clear vision — to deliver reliable, high-quality home appliances that combine performance, durability, and modern design. Before establishing Softline as a dedicated brand, we were actively involved in the electronics industry, gaining deep market experience, technical knowledge, and a strong understanding of customer needs.
With this foundation, Softline Industries was born.
Our journey started with iron air coolers, built with strength, durability, and performance at their core. At a time when reliability mattered more than anything, our iron coolers earned trust for their robust build quality and efficient cooling performance. This phase laid the groundwork for our reputation in the cooling industry.
As technology and consumer preferences evolved, so did we. Recognising the growing demand for lightweight, stylish, and low-maintenance products, we expanded into plastic air coolers — offering modern designs, improved portability, corrosion resistance, and enhanced energy efficiency. Over time, Softline established itself as a trusted name delivering some of the best-quality coolers in its category.
With growing customer trust and market demand, we moved into room coolers with higher air delivery, larger tank capacity, and better cooling coverage. Our products were designed keeping Indian climate conditions in mind, ensuring powerful performance even in peak summer.
As part of our long-term growth strategy, Softline Industries expanded into washing machines — built for efficiency, fabric care, and long-term durability — and LED televisions, designed to offer clarity, smart features, and energy efficiency. Every product was introduced with the same commitment: quality manufacturing, proper packaging, reliable components, and customer-focused design.
At Softline Industries, quality is not just a promise — it is our process. From sourcing raw materials to final packaging, each product undergoes careful inspection and performance testing. We believe that proper packaging, secure handling, and consistent after-sales support are as important as the product itself.
Softline Industries was established in Assandh, Haryana, built on years of prior experience in the electronics industry. Our journey began with a clear vision — reliable, high-quality home appliances combining performance, durability, and modern design.
We launched our first product: iron air coolers built for strength and efficient cooling performance. At a time when reliability mattered most, our robust iron coolers earned immediate customer trust and laid the groundwork for our reputation in the cooling industry.
Responding to evolving consumer preferences, we expanded into plastic air coolers — offering modern design, improved portability, corrosion resistance, and enhanced energy efficiency. Softline quickly became a trusted name for best-quality coolers in its category.
We expanded our cooling range with room coolers featuring higher air delivery, larger tank capacity, and better cooling coverage — all designed keeping Indian climate conditions in mind for powerful peak-summer performance.
As part of our long-term growth strategy, Softline diversified into home appliances with the launch of our washing machine range — built for efficiency, fabric care, and long-term durability with a focus on quality manufacturing and reliable components.
We entered the LED television market with a range designed to offer clarity, smart features, and energy efficiency — introduced with the same commitment that defines every Softline product: quality manufacturing, proper packaging, and customer-focused design.
Softline formalized its end-to-end quality commitment — from raw material sourcing to final packaging. Each product now undergoes careful inspection and performance testing, with equal focus on secure handling and consistent after-sales support.
Our expanding product portfolio and strong customer trust enabled rapid growth across dealer and distributor networks, extending Softline's reach to new markets and households across India.
Softline Industries continues to strengthen its presence with continuous product innovation, expansion into new markets, a strong dealer network, customer-centric service support, and modern manufacturing techniques — working towards becoming a household name for trust, durability, and performance.
To deliver innovative and dependable home appliances that improve everyday living while maintaining the highest standards of quality and service.
To continuously evolve with technology, expand responsibly, and create products that bring comfort and satisfaction to every home.
Our goal is simple — to become a household name known for trust, durability, affordability, and performance.
